One of the best things about working with my team is that together we are always looking for ways to improve the business.
As many of you have experienced, we recently renovated our shampoo area. We updated the look, purchased comfortable new chairs and installed modern shampoo bowls. The area is more user friendly for the stylists and more comfortable for the clients.
Our next project is updating our nail service area. Our nail tech team is outstanding. They work hard to advance their skills with continuing education. They take great pride in offering some of best nail services in the area. The nail team deserves the latest modern design in nail departments.
Great news! We are updating our nail area later this summer.
While working on this project, we found that working capital is hard to come by with what our bank considers ‘a small project’. What’s small to the bank is big to us! We needed some outside the box thinking.
Danielle, one of our hairdressers, came to me with an idea to solve our dilemma. One of her favorite local restaurants, Beezy’s in Ypsilanti, had launched a loyalty program to help them secure funding for a small project. The program encouraged clients to sign up to be ‘Inner Circle’ members and pledge to continue supporting the business. Her eyes lit up telling me that she is number 36 in Beezy’s Inner Circle. She has a sense of pride and ownership toward the success of the shop.
Wow! This is exactly what we encourage our clients to do. Support local business.
Brown and DeLine has now partnered with ZipCap. ZipCap is a company that turns customer loyalty into working capital.
I would personally like to invite you to become a member of our Inner Circle. Click the link or text the work ‘brown’ to 31996. By doing so, you are showing that you believe in Brown & DeLine and support us in our goals. There are only 150 Inner Circle memberships available.
There are a few perks for Inner Circle members, too.
You will also earn a $20 gift card for every $400 you spend with us. You will also be invited to Inner Circle Member only events. We are planning our first Inner Circle event in October.
I am looking forward to watching our Inner Circle fill with our loyal clients
Thank you for your support.